Entry: Exercise 41 - Press Release 5.6.08



This week's exercise was to write a press release on any event.  I suggested to the group to add a twist on the exercise by making our press releases about an offbeat or humorous story or event.  We all agreed.  Below is what I wrote:


iComm joins the PBA

After just one season with the Inter Call Center Basketball League, iComm International has announced that its young basketball team will be joining the Philippine Basketball Association, the country's premier basketball league and the most prestigious professional club in Asia.

"Because our fledgling team has shown lots of promise in just its first season, we have decided to take a quantum leap forward by going professional.  What better showground is there to showcase our team's talent?" Mike Tyler, iComm's president explains.   

The team is headed by Arman Colina as head coach and features All-Star players Jeffrey Padernal and Filomeno Villaruel. 

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iComm's new testing facility for applicants in AsiaTown I.T. Park.  The basketball court features multiple video cameras to record candidate's tryouts and scrimmages for better evaluation of applicants.


iComm announces new hiring policy

To reflect the company's growing shift of focus towards building a strong company basketball team, iComm International recently announced changes in its hiring policy.  The new guidelines released in its website require male applicants to be at least 5 feet and 10 inches in height and with prior experience in playing amateur or professional basketball. 

"While work-related experience will still be an important criterion in filling our human resource requirements, prior experience in basketball will now be a critical consideration," explains Divine Golingay, iComm's HR Manager. 

"We've always been on the lookout for winners.  Now, we're just making sure our candidates are winners both on and off the basketball court," Ms. Golingay adds.  iComm's focus currently is on shooting guards and power forwards but those with experience as centers are still welcome to apply.  Female applicants are also encouraged to apply as team muse which is still open. 

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